What Will Quickoffice Acquisition Mean For Google?
In a mobile world dominated by cheap and free apps, one sure-fire way to recognize a hit is to find at app that, despite sporting a significant price tag, still manages to generate hundreds of thousands of sales. Even costing $15, Quickoffice Pro has managed to fit that bill, and in doing so has caught Google’s attention. Google ended up so impressed that it’s gone ahead and acquired Quickoffice for itself.
The big question now is what this will mean for Android, and likely Google Drive in particular. With it swallowing-up Docs, we’ll be looking to Drive to be the face of Google’s efforts to further develop a full-featured office suite of its own. Now that Quickoffice is a part of Google, we can expect to see that team now direct its efforts and talent to improving Google’s own apps.
Considering that we’ve heard rumors that Microsoft is thinking about launching a version of Office for both iOS and Android tablets in the fall, Google really needs to sure-up its document creation and editing offerings if it wants to mitigate its chances for losing a good number of users to Microsoft. After all, Office will likely be highly compatible, familiar to its users, and quite polished right out of the gate; Google needs to be able to offer something more if it wants to keep users (and their documents) under its watch.